5 Korean It-girl brands to recreate NewJeans’ style

Marking yet another milestone anniversary, NewJeans recently took to their official Instagram to drop a fresh set of anniversary group photos. As expected, the quintet delivered another masterclass in effortless, retro-infused cool, proof that their chokehold on modern pop culture aesthetic remains unbroken. From dynamic Y2K street style and varsity nostalgia to dreamy, fairy-core layering, NewJeans' signature look balances high-energy youth with curated, vintage sensibilities

Picture: Instagram @newjeans_official

Aeae

Picture: Instagram @aeae_official

Aeae has quietly become the off-duty uniform for K-pop stars and street-style icons alike. Famous for its vintage-washed baseball caps, logo beanies, slouchy hoodies and retro track jackets, this Korean street label delivers that coveted relaxed, boyish charm. Pairing an Aeae vintage cap with an oversized tee and baggy jeans is the easiest shortcut to replicating their iconic airport and rehearsal style.

Coyseio

Picture: Instagram @coyseio

If there is one brand that encapsulates the playful, hyper-feminine side of NewJeans, it is Coyseio. Loved by Seoul's most stylish youth, Coyseio blends coquette motifs with a quirky, modern twist. Expect ribbon ties, tiny lace trims, baby-pink color blocks and adorable graphic motifs splashed across slim-fit tops and pleated mini skirts. It is the perfect brand for building those sweet, youthful outfits that feel straight out of a 90s teen movie.

Faerie

Picture: Instagram @fa.er.ie.room.311

Faerie, this rising indie label specialises in delicate textures, soft pastel palettes, distressed knits and romantic sheer layering. Featuring asymmetric hems, frilled trims and light-as-air fabrics, Faerie’s pieces allow you to craft that softly undone, ballet-core aesthetic that feels both surreal and comfortably wearable.

Illigo

Picture: Instagram @illigo.kr

Illigo brings the urban edge you need. Known for its dreamy graphics tees, colourful skirts and trendy headbands, the brand effortlessly captures the youthful, dreamy spirit of teenage girl style. Throwing on a lace tanktop or floral top instantly gives off that effortless sweet-girl energy.

The Barnnet

Picture: Instagram @thebarnnet

For a more grounded, understated take on youth fashion, The Barnnet offers a beautifully curated aesthetic centred around classic vintage prep and French-girl minimalism. Focusing on high-quality knits, tailored trousers, boxy blazers and crisp button-downs, the brand captures the quiet, cinematic warmth of NewJeans’ concept photos. It is ideal for layering up smart-casual staples that feel timeless, poetic, and effortlessly elevated.

Also see: Inside the personal style moments of Jennie’s “Less Than a Lover” MV