5 It-girl brands worn by Babymonster in "I Like It" music video

Babymonster has officially delivered the summer soundtrack with their vibrant, sun-drenched music video for "I Like It". Accompanying the track’s infectious energy is a masterclass in modern It-girl styling, seamlessly blending Y2K nostalgia, resort-ready beachwear and elevated streetwear aesthetics. The septet’s visual choices offer a fresh template for warm-weather dressing, championing independent global labels alongside cult-favourite street brands

Picture: Instagram @babymonster_ygofficial

Sandy Liang

Picture: YouTube @Babymonster

Picture: Revolve

Picture: Instagram @babymonster_ygofficial

Picture: Kith

Nostalgia and downtown New York charm define Sandy Liang, the eponymous womenswear label founded in NYC in 2014 by designer Sandy Liang. Deeply rooted in childhood memories, her Chinese-American heritage and the eclectic street style of New York’s Chinatown, the brand has become a global authority on coquette-cool fashion. In the music video, Ahyeon anchors her look in the Satsuma Skort, a cerulean plaid pleated piece styled with a vibrant blue top, while Pharita commands the frame in the turquoise Coho Skirt. Both pieces showcase the brand's penchant for playful proportions, soft tailoring and whimsical femininity.

Vetements

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Picture: Clothbase

Adding a dose of high-fashion irreverence to the group’s wardrobe rotation, Vetements brings its signature streetwear ethos to the screen. Founded in 2014 by Georgian brothers Demna and Guram Gvasalia, the Zurich-based luxury collective revolutionised the fashion landscape by reinterpreting everyday wardrobe staples through exaggerated silhouettes and provocative design language. Asa wears the label’s striking yellow and purple floral satin mini slip dress, seamlessly pairing bedroom-inspired delicacy with bold, high-contrast streetwear flair.

Imclaire

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Picture: Imclaire

For those seeking effortless vacation style that transitions seamlessly from beachside lounging to city rooftop gatherings, Imclaire delivers resort-ready, city-friendly beachwear with a modest yet trendy attitude. Designed with a lightweight, carefree spirit, the brand’s pieces are made for spontaneous summer getaways. Chiquita captures this breezy charm wearing Imclaire's Daisy Eyelet Halter Bikini in a sun-kissed orange shade, offering the ideal inspiration for poolside summer styling.

Nuuanu

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Picture: Musinsa

Emerging from South Korea’s vibrant indie design scene, Nuuanu creates romantic garments explicitly inspired by the thrill of travel, fresh air and new encounters. The label’s design philosophy centres around lightweight, lovable clothing that evokes the lighthearted footsteps of exploring a foreign city. Rora wears Nuuanu’s charming pink Sonet Top in the video, a brand that notably gained international attention after Jennie wore one of their delicate dresses in her "Less Than a Lover" visual.

Jaded London

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Picture: Jaded London

No modern Y2K-inspired wardrobe is complete without Jaded London, the powerhouse UK streetwear label founded in 2013 by siblings Jade and Grant Goulden. Renowned for its viral festival looks, statement graphic prints and bold cut-outs, the brand has established itself as an undeniable favourite among Gen-Z style icons and global celebrities alike. Ruka embodies this confident, directional aesthetic in the music video, sporting the brand's Soleila Backless Halter Top to bring a sharp, nineties-inspired finish to the group's collective look.

Also see: 5 Korean It-girl brands to recreate NewJeans’ style