The best new lip launches for National Lipstick Day
National Lipstick Day calls for fresh finds, and the latest wave of lip launches doesn’t disappoint. From innovative mattes and juicy tints to cushiony balms and precision liners, here’s our edit of the best new lip products to discover right now
Huda Beauty Liquid Matte Mousse
Matte is back, and Huda Beauty leads the charge with their new Liquid Matte Mousse, a groundbreaking hybrid that delivers the intense pigment of a liquid lipstick with the cushiony comfort of a mousse. The innovative airy texture glides on effortlessly, drying down to a flawless, velvet-soft matte finish that feels surprisingly lightweight and never drying on the lips. Infused with hydrating ingredients, this formula provides rich, buildable colour with up to 12-hour wear while keeping lips comfortable and smooth.
Louis Vuitton LV Crayon
Louis Vuitton marks a defining new chapter in La Beauté Louis Vuitton with the launch of the LV Crayon, a first-of-its-kind monogram-shaped lip liner conceived by Dame Pat McGrath. Created in homage to the precise lip technique that has defined her work on the Louis Vuitton runway for over two decades, this featherlight, silky-smooth crayon features a high-performance formula infused with peptides and long-lasting pigments to plump and shape lips. Designed to be worn with the brand’s previous launches, the liners come in ten different shades, ranging from soft nudes to deep burgundies.
Mac Cosmetics Lustreglass Stainglass Lip Tint
Mac Cosmetics unlocks a new gloss era with the Lustreglass Stainglass Lip Tint, a hydrating, gel-like tint delivering up to 12 hours of stain and shine. Powered by a nourishing blend of raspberry seed oil and squalane, it keeps lips soft, hydrated and comfortably plump, while its bouncy cushion applicator glides on smoothly, ensuring even, transfer-resistant colour that stays put without feeling heavy. Whether worn as a sheer veil of colour or layered for more intensity, this is set to be your go-to for effortless, radiant lips with a juicy, glassy glow.
Anastasia Beverly Hills Kiss Theory Lip Balm
Anastasia Beverly Hills has rewritten the rules of lip colour with the launch of Kiss Theory Lip Balm, an innovative hybrid gel-balm that delivers the pigment of a lipstick, the shine of a gloss and the comfort of a balm – all in one. Powered by hyaluronic acid, vitamin E and candelilla wax, this lightweight formula melts onto the lips with a plush, cushiony texture, providing rich dimensional colour, glass-like shine and instant, lasting hydration in a single mirror-free swipe. Available in 14 covetable shades from soft nudes to bold statements, Kiss Theory gives lips that look as good as they feel – plush, hydrated and kiss-worthy.
Rare Beauty Soft Pinch Lip Oil Stick
Rare Beauty elevates its beloved lip lineup with the new Soft Pinch Lip Oil Stick. Delivering the lightweight feel, comfortable nourishment and subtle tint of the original Soft Pinch formula, this innovative stick glides on effortlessly with even better buildability. Featuring a light, fresh apple scent, the formula is enriched with apple seed oil to lock in moisture and support the lip barrier, alongside other nourishing oils for supremely soft, hydrated lips.
Dries Van Noten Refillable Lip Balm
Dries Van Noten refreshes its popular lip balm with a new lightweight formula that delivers nourishing hydration, buildable colour and a subtle, natural shine. Available in five versatile shades, the balm offers a sheer wash of tint that works beautifully on both lips and cheeks – ideal for effortless, on-the-go application. What sets this launch apart is its thoughtful refillable design. Pair the balm with one of the brand’s elegant lipstick cases in a range of chic colours and patterns for a sophisticated, sustainable way to carry your new everyday essential.
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